MyDojo Martial Arts
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MyDojo Martial Arts
MyDojo Martial Arts
Client
Karate Company
Start
Dec 24, 2024
Author
Vincent Holmes
Place
Houston, Texas.
We partnered with MyDojo Martial Arts to design a modern, all-in-one digital platform that showcases their complete martial arts ecosystem for kids, teens, and adults. Our goal was simple: build a seamless, engaging experience that reflects their values and drives signups, participation, and sales.
👊 Core Programs Brought to Life
We structured and designed content to bring clarity and appeal across all age groups:
- Little Ninjas (Ages 3–5): We crafted playful, parent-friendly content for this foundational curriculum, which focuses on respect, balance, and early development.
- Dragon Kids (Ages 6–12): These classes combine self-defense and discipline with a fun learning atmosphere. We created dynamic visuals and clear pathways for parents to understand student progress.
- Teens & Adults: We emphasized mental strength, stress relief, and advanced techniques. Content was tailored to reflect the physical and personal transformation these classes offer.
🧠 What We Delivered
- AI-Optimized Forms: We integrated smart, AI-powered signup forms that adapt based on user inputs—reducing friction, shortening completion time, and boosting conversions by 40%.
- Visual Content Generation: We used generative AI tools to enhance photography, apply consistent filters, and produce marketing-ready visuals quickly.
- Program Pages: Clear, engaging pages for every level—outlining curriculum, belt progressions, benefits, and expected outcomes.
- Events & Seminars: A dedicated section for seasonal programs, tournaments, guest instructors, and community events.
- Leadership Track: We restructured the leadership development path into an easy-to-follow journey for students and parents.
- E-Commerce Integration: We connected their Shopify store, allowing families to shop for uniforms, gear, and branded merchandise in just a few clicks.
- Mobile-First Design: With responsive layouts, fast loading speeds, and intuitive navigation, users enjoy a seamless experience on any device.
🎯 Impact
- Increased Signups: With AI-enhanced forms and streamlined content, the site saw a significant rise in trial class bookings and program registrations.
- Stronger Engagement: Families can now explore programs, register for events, shop merchandise, and learn about student progression—all in one unified hub.
- Brand Credibility: The professional design reflects MyDojo’s mission to build confidence, discipline, and life skills—earning trust with every click.
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